Key databases

Indicates a cross-searchable EBSCO database =

  • Business Source Complete
    Provides company information, some SWOT analysis including industry and country information.

  • Mintel Reports
    Provides consumer market research including SWOT on the UK services sector such as brands, retail, fashion, leisure, technology and social media.

  • Henry Stewart Marketing & Management collection
    A series of audio visual talks on topics such as  B2B Advertising, financial services advertising, data mining, qualitative market research, customer experience, radio advertising, targeting & segmentation.

  • Passport
    International market profiles & analyses including SWOT, country information & economic data, consumer lifestyles, consumer market sizes, forecasts, companies & brands. 

  • Statista
    Contains statistics and reports providing overviews on industries, economics, forecasts and country statistics.  Also topics on current business and media trends including fashion brands and digital markets.

    See the how to use Statista with this help video.

  • WGSN (Worth Global Style Network)
    WGSN provides news and information service for the fashion and style industries including forecasting, company profiles and news items on brands, e-commerce,  advertising and marketing.
  • Academic Search Complete
    A very large, multidisciplinary database which is useful for finding articles dealing with social issues for business topics such as immigration, globalisation, CSR etc.

  • Business Source Complete
    Journal articles on business, fashion, management, retail, sales & marketing, and supply chain.

  • Communication and Mass Media Complete
    Articles on all media, PR & marketing topics.

  • Emerald Management E-journals
    Topics include: business management, fashion, marketing, retailing, human resources & employment.

  • Sage Journals Online
    Searches for articles across all Sage online journals, but access to full text is only available from titles subscribed to by the library. See what's available by clicking on the "Sage contents available to me" button. Useful for media communications & PR topics.

  • Science Direct
    Useful for business, ecommerce, marketing and retailing topics. On advance search page search for e-journal articles in subject collection called business, management & accounting.

  • Taylor and Francis Open Journals
    Access to some journals on management, marketing and a wide range of business topics.

  • Wiley Online Library
    Access to some journals on management, marketing and a wide range of business topics.

  • World Bank e-Library
    Covering topics on international business, trade, finance & development, poverty, energy, environment, governance and Industry.
  • Bloomberg
    Major industry-level source of current and historical global data on markets, economic indicators, companies, equities and news.

    The Bloomberg Suite is located in Moorgate in room MG111 and students who require access need to ask their lecturer to contact IT via (
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